A fast moving person sees the future

In the web drama cat's taste, the cat turns into a human and runs a bar. And the guest who is coming soon is a woman suffering from a love affair. In another web drama, the way that I hate you, the female protagonist who likes her best friend's boyfriend and the male protagonist who likes him are all excited. If you search for the keyword'web drama' on YouTube right now, there are so many works that you can't easily guess. However, their stories are surprisingly the same material, and the stories are repeated with little difference. Relationship or friendship, or employment.

 

Or a grievance in corporate life. It's about the difference between whether people solve these problems or what cats do. It can be considered an obvious choice to attract the attention of teenagers and 20s who mainly watch 카피툰. However, the problem is that the web drama market is already saturated, and people are getting bored. If a romance playlist is the first work that has brought the romance web drama craze, it is difficult to find a work that is as hot as it is among the romance web dramas currently being aired. The number of hits that exceeded 500,000 and 1 million was not difficult, and the number of cases stayed at 10,000.

Since teens who dealt with teenagers in earnest, there have been a lot of dramas of similar materials, but there is no OST or actor who has become a hot topic in any other works. The material that guarantees the box office success can be said to have been taken by people who have already succeeded.

 

Even most of them are already developing new content, thinking that the web drama market will be dead. The situation in the web drama market reminds me of the time when CJ E&M and the general channel were plunging into the broadcasting market, which was mainly focused on terrestrial broadcasting. When it was difficult for everyone to cross the wall with a 10% rating, broadcasters had to decide whether to develop new content or create a work for loyal viewers.

 

Channels that provide web dramas on YouTube now include online entertainment channels such as Dingo, online channels established by major TV broadcasters, and channels created for publicity by universities. The web drama type became familiar to the public as it was used as a marketing tool for universities, but it was difficult to lead the way. So now is the time for producers to decide. Whether you're creating a familiar piece like KBS's only one, and you're going to retain a fixed audience, or Olive will try to develop a new but unfamiliar story like the Lord's Room. Or do you want to produce something other than a web drama? However, those who like YouTube have less patience than those who watch TV. Anyone who decides quickly what they do and acts wins. That fact is clear.